Daily Archives: April 28, 2010

The Qualities of a Successful Diet Fad

There are many fads in dieting but the point about fads is that they are fads. In other words, they may work for one or two individuals, but that’s not the point. The definition of ‘work’ is actually: can it sell? can it sell thousands or tens of thousands of books or dvds or plans or whatever? And… Read More »

Insurance Advertising: Tricky in Traditional Asian Communities

Ever thought that insurance advertising was boring? Yes? Of course, you have! This collection of one Thai company’s commercials really emphasizes disaster related insurance. I would guess from my own experience of Asia, that selling insurance in Thailand can be difficult. Superstitions often preclude warnings of potential risks, as locals may believe what are intended as warnings may… Read More »