Don’t suspend your disbelief, or your wallet will suffer

By | November 6, 2010

Don’t you get tired of reading about pills that will magically reduce your body weight? We all want to believe it … we really do. That magically we can :

  1. look as thin and beautiful as we did when we were 20
  2. learn a language in 24 hours;
  3. be rich like a pharoah; and
  4. be ‘big’ like …

It can’t happen, people! It can’t. Why? Because these kinds of ads are asking you to change the physics of our world, the dynamics of wealth, the internal structures of our brains, the genetic and physiology of our bodies…

So why do we sometimes just suspend our disbelief and whip out our wallets? Why?