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Chapters

How not to do affiliate marketing: A Lesson

I’ve been working with one affiliate marketer who’s been building niche affiliate sites for several years now. It’s a fun and challenging process, but if you take a look at some of the sites that typical marketers promote, like this one promoting a stretch mark cure.

A quick gander around the site will highlight a number of important issues that will relegate this site to the supplementals index of Google as quickly as you can say ‘Goo…’.

Choosing important keywords

While Alexa rankings are VERY skewed, from my other experiments with affiliate sites that use the Wordpress platform (or indeed any platform), choosing your keywords with good traffic and monetization capability is paramount to the success of any affiliate site like the one above.

Create Articles and Reading

A quick look at the keywords suggests some real demand for this product, but with a site that focuses on reviews, you’re missing out on a whole bunch of traffic looking for similar competing products. There are no articles to improve rankings, get long tail traffic or make something worth customer’s spending any time on the site.

Privacy Policy – Missing!

There are no privacy policies anywhere on the site, and despite statements to the effect covering disclaimers and contact, each of the pages is an excuse to use the same product page again.

Google will simply dump this site.

With one page of content, most of which is derived or copied from other sources; links that take readers away from the site in one click; and nothing written to attract customers, I can’t see how this site will be seen as anything other than a rather unsuccessful affiliate marketing site, and consequently won’t have any good Google ranking at all.

It’s a pity because a knowledgeable person could really eat up this market, there’s good demand for information, products and services that can help with what many women perceive as important to them. This site will just drown.

Don't smoke in public places in Taiwan - PLEASE!

As a non-smoker, I’ve never been particularly bothered by smokers 2nd smoke until I contracted a form of asthma induced by a nasty bronchitis a few years ago. Ever since then, I have become vehemently anti-smoker even to the extent that I actually walk out of restaurants that openly flout the non-smokers’ rights.

Why? Because even the whiff of fresh smoke threatens me with a bout of asthma, and after the nasty bout I experienced at Mr. Paco’s. I had to use my inhaler for nearly two days, just to mitigate the effects.

I loved the food, would go back again and again if I could. Loved the pizza, the soup was great, etc… Just wonderful. But last time, I went there, there was some insensitive idiot smoking in the restaurant.

They wouldn’t tell him to stop… The a/c ventilation was quite insufficient and the 2nd hand smoke wafted right over to me. Overall They couldn’t accommodate smokers and non-smokers indoors. Result: I had a horrible asthma attack that needed 48 hours of inhaler use before my lungs recovered. Staff: unhelpful, uncaring… ‘what can i do?’ attitude.

I wonder how much money they’d have made from me and my friend if we’d been able to go back… Would love to go back but can’t take the risk. 2nd hand smoke victim in Taipei.

Such a callous attitude without any apology offered… Now with a proper no-smoking ban in place, I can go back there without fear, but I’d rather go to a restaurant that respected my rights in the first place.

So today I actually took action against a restaurant that was openly flouting the quite strict anti-smoking laws enforced in Taiwan now. Our own business received notification of the rules so we actually had an idea of what we were supposed to do: absolutely no smoking indoors and clear signs that say so (in essence).

But one of my favorite coffee shops (though I ask myself why)… has been openly flouting those laws since their introduction by not having clear signs and by not telling clients NOT to smoke in the non-smoking areas. It isn’t the only coffee shop having these issues, there are many in Taipei City and Taipei County.

The staff at the restaurant were unwilling to confront the question, only promising to tell the manager that there was a problem. If I visit the restaurant again, I might be prompted to call the police and have the customer and the restaurant fined. I don’t really want to do that…

I will post an update once I hear about it from the Mayor’s special hotline, though I’m not confident that anything will be done! At least in Taipei City, I have a chance of making a point.

My wife’s dresser: Confusion Reigns

There are so many pots with various face creams in them on my wife’s dresser that I wonder how she can keep a track of them all. That’s not to mention all the ear-rings she has collected, the other perfumes (some over 10 years old and never thrown away), and the half-used makeup.

It’s a dresser in progress, really. I would offer to tidy up, but she doesn’t really appreciate my categories, organisational tricks, or the fact I tend to throw things away…. So what can we do to keep a clean dresser? The result, I NEVER lay anything on it for fear of losing it! Permanently.

The three principles of Taiwanese Education: An Outsider's View

Having taught at pretty much all age groups throughout Taiwan’s educational spectrum, I believe that there are six axioms that pretty much inform ALL of Taiwan’s educational philosophy in the 21st Century. Whether any of these is relevant for Taiwan in the 21st Century is entirely another question.

1. To learn it you MUST memorize it. To memorize the lesson regardless of whether it is a meaningful thing to do is the ONLY sign that you have learned something, that you have been processed by the school system, that you have listened to the teacher…

2. More is always better, esp. when it means more hours, more quizzes, more practice exercises… but more does not usually extend to the idea of more teachers or more qualified teachers or more experienced teachers or more higher quality teaching in the classroom. Oh, and let’s have the teacher copy the entire lesson FROM the book, handouts and all, as well.

3. Oh, it’s good enough! If you live in Taiwan, you probably already know the phrase in Chinese. This also extends to a kid’s education, no matter how old he or she is. He’s studied English for three years, his grades are good now. It’s good enough… No matter that in six months’ time, said kid will be struggling to keep up or even maintain what he learned.

4. Don’t read any books but your school books! Seriously, I’ve heard parents say this to their children, and children report this to me in class on MANY occasions. Needless to say, these kids often have NO other books at home but school books, can’t read any form of books (even a comic book) as it’s considered a waste of time (school time! see Rule #2) and a waste of money (what are you reading that book for? It’s not even in the test…)… God forbid that you should learn ANYTHING without the teacher’s sanction.

5. I paid for it so I should get it! When education is traded for cash, as is often the case in Taiwan and many other developed countries, too. Often the purchasers think they are buying hours in the class, scores in the quiz, a graduation or course completion certificate, etc.. It rarely occurs to many participants that it’s possible they may not meet the requirements of the course. They didn’t come, didn’t hand in assignments, didn’t complete coursework. Never matter, I paid for the course. So graduate me, NOW!

6. Multiple-Choice Rules! Multiple choice is of course the way to test knowledge thoroughly, and saves a lot of effort in grading because you either KNOW the answer or  you don’t! It also helps to ascertain that you have reached the accredited standard and your results are directly comparable to every other student in the class/form/grade/school/system…

Naturally, I’m at pains to point out the flaws in my own country’s education system, esp. in subjects like Math. But that doesn’t mean that I should approve of all of these ‘benefits’ of the Taiwanese system. I rather think points 5 and 6 are increasingly common in the UK, too.

But what frustrates me in Taiwan is that teachers often fail to see the importance of education to reach out and make a real DIFFERENCE in the lives of the people we serve – our students. So I hesitate to teach in the Taiwanese system any more. I really feel there are better ways to make that difference… through speaking out. Through writing. Through telling people.

My rant.

Things you NEVER wanted to know about me #1: Zits

Geez, who would have thought a 4x-year old man would still be worrying how to get rid of blackheads but my skin is oily, and my father’s is the same.

I don’t know if it helps me look younger, but even now I can get the most horrendous zits on my nose, chin, and neck. I usually don’t apply much to stop them, but I do believe the lack of winter sun really doesn’t help!

I guess I should buy some simple cleansers and creams to help stop them… Even add a little decent fruit and veggies might help!