Buyology: Is it worth buying? Or did we just get suckered?

By | October 17, 2009

I’ve been reading one of the books I bought at Takashemiya in Tienmou last week, Buyology: Truth and Lies About Why We Buy by Martin Lindstrom which makes enlightening reading about the motivations, and psychology of shopping. Reviews of the book on Amazon are split between those who gave 5 stars and those who didn’t.

Buyology by Martin Lindstrom pbk

After I finish I will let you know if it’s worth 5 stars or one star! Let’s hope I can remember that!