Before I became a business person, I viewed a sales career as something lower than life itself! Why? Who knows? I think that people view sales as persuading someone to buy something they don’t want or don’t need with money they may not have. In other words, totally immoral.

Why? Because, having been business for about 20 years on and off, I now have come to view sales as helping the ‘right’ customers find the ‘right products’ for themselves. And if you aren’t convinced your product is the right thing for that customer, you wouldn’t be wasting your time showing them how to get the most out of it.

More so, part of good sales is actually eliminating those customers who aren’t a good fit for your service or product, by politely directing them to something more suitable. In our business, we don’t aim to teach ALL the students in the local school English, but we do aim to teach those who want to learn English, how to speak, listen, read and write.

We also actively avoid recruiting students and parents who only care about exam scores, because while our students do well, their motivation means that they aren’t going to be satisfied customers.

Oddly, you can’t always tell why some customers buy from you, even if you are a successful sales person!