And that is, in essence, the problem that SBI faces. It was this lack of awareness that caused the massive overrun building a product that seems largely to have been unnecessary. Why? The Google Zoo roll out impacted SBI sites at exactly the time their new BB2 was undergoing development. The BB2 module was way…
Quick Results update. I’ve now checked 30 of the top 40 sites on the Results page, still 10 to go. Out of 30, only 6 had more traffic than six months ago, 2 of which had DRAMATIC surges in July (perhaps being on the Results page?). Four others showed marginal improvements, some after initial drops,…
Ultimately, SBI’s success depends on the SEs… that’s the message in the sales literature. Social media is a recent thing; and still relatively unproven. Google has the majority of the SE market in many developed markets (not all). Therefore, we can conclude that SBI’s success is dependent on Google’s favor. In other words, despite what…
I have learned a lot from developing my site; but I feel that Google has changed the game in a number of significant ways, and SBI so far has failed to grasp the real import of those changes, for whatever reason. It’s true that Ken Evoy is conducting an aggressive research campaign, which may reward…